About Comfyfit

Comfyft Underwear: The Story of Ultimate Comfort

It all started with a simple yet powerful vision: to provide women everywhere with more comfort, where they need it most. Comfit underwear was born from a desire to redefine traditional, often uncomfortable lingerie and give women the confidence that comes from true comfort.

The origin: the Comfyfit Original

In 2021, Comfyft’s very first product was launched: the Comfyfit Original. This bra wasn’t just any bra, it was a revolution in lingerie. With its seamless design, soft materials and unmatched support, the Comfyfit Original gave women the freedom to feel comfortable all day long, without compromising on style or support. It was the answer to years of frustration from women who were tired of having to choose between comfort and a great figure. The Comfyfit Original quickly became a favourite, and the positive reviews poured in.

Growth and innovation

Buoyed by the success of the Comfyfit Original, Comfyfit has expanded its collection. The focus is still on comfort, but with a wider selection of products. These include a variety of support bras, all designed with the same attention to detail and quality. Whether it’s a sports bra, bandeau bra or special occasion bra, every Comfyfit bra embodies the promise of everyday comfort and confidence.

The bra collection was followed by the launch of Comfyfit’s shapewear line. These products are designed to hug and support the body’s natural curves without pinching or causing discomfort. With soft, breathable fabrics that move with the skin, Comfyfit’s shapewear strikes the perfect balance between shaping and comfort, so women can feel beautiful and confident in any outfit.

A global impact

What started as a small brand has become an international phenomenon. Through our online stores, we have reached women in over 15 countries, from the Netherlands to the USA and from Australia to Finland. Our customers not only appreciate the quality of our products, but also our commitment to creating lingerie that truly fits the everyday life of the modern woman.

Our mission: comfort as strength

At Comftfit, we believe that comfort is more than just a physical sensation, it’s a mental strength. When you’re comfortable in your lingerie, you’re ready to take on the world. Our mission is to empower women everywhere, not just physically, but emotionally, so they can face each day with confidence.

Vision of the future

Looking to the future, Comfyfit remains focused on innovation and continuous improvement of our products. We listen to our customers, test new materials and stay true to our philosophy of comfort and style. Our goal is to continue to raise the standard in lingerie and shapewear so that women always feel their best - inside and out.

Comfyfit is more than lingerie, it’s a movement for women who refuse to compromise. With every bra, shapewear and new innovation we introduce, we remain true to our mission of giving women everywhere the comfort they deserve.